Content + Structure
Scope
Organizations across various industries increasingly rely on data for their decision-making: employee or customer surveys, as well as automatically generated data reports shape our business world. Understanding where the data is coming from and how to interpret and assess it, is therefore pivotal. Acquiring the necessary research method skills does not only make you more versatile but also demonstrates your ability to critically assess information, solve complex problems, and contribute to the sustainable development of your organization.
The CAS in Business Research equips you with the right knowledge to collect, analyze and evaluate data for key organizational processes. This includes employing standard data collection methods such as surveys and interviews and analyzing the collected data using established methods and software. Recent trends such as AI-powered research tools complement the toolkit and turn you into a research expert.
Learning objectives
At the core of the CAS is your own research project. All gained knowledge will be applied to your own case. At the end of the CAS you will be able to
- differentiate between different research traditions and their ethical implications;
- conduct systematic literature reviews that allow you to assess the current state of knowledge;
- define a relevant research question that enables you to address your business challenge;
- apply quantitative and qualitative methods to collect data;
- apply quantitative and qualitative methods to analyse data;
- apply AI-powered research tools;
- identify and discuss the implications of your research for your business.