1. Bern University of Applied Sciences
  2. Business School
  3. Continuing education
  4. CAS
  5. Digital Marketing
See table of contents See table of contents

Digital Marketing

Do you want to take your skills to the next level? Get to know and apply the most important tools of digital marketing in the CAS in Digital Marketing – taught by professionals.

The CAS in Digital Marketing familiarises you with current and practice-relevant digital marketing tools. Do you want to become a digital marketer? Then this CAS is perfect for you:

  • You recognise the challenges of marketing in the digital age and address them with suitable tools.
  • You analyse digital marketing strategies from different perspectives.
  • You are up to date with the latest digital marketing tools and know how to inspire your target group.
  • You use social media in a targeted and effective way to support your marketing strategy.
  • You learn about the influences and challenges of AI and understand how customers react to it.
  • You recognise the numerous opportunities that big data and marketing automation offer your organisation.

Factsheet

  • Degree/Certificate Certificate of Advanced Studies (CAS)
  • Duration 18 study days
  • Schedule Six teaching blocks, always on Thursday, Friday and Saturday
  • Application deadline 6 weeks before start, later registration also possible if places are available
  • ECTS credits 12 ECTS-Credits
  • Costs CHF 8,500
  • Teaching language German
  • Location Bern, Schwarztorstrasse 48
  • School Business School
  • Next session Please visit the German website for more information

Contact

For downloads, please visit the German website

For further information and registration, please visit the German website. 

Content + structure

Portrait

The CAS in Digital Marketing teaches you how to successfully implement digital change in your company. Based on the classic marketing mix, you will expand your knowledge of innovative digital tools and methods.
You will analyse current digital technologies and develop innovative marketing strategies. This part-time course will familiarise you with relevant trends – from optimised website design to the many possible applications of artificial intelligence. Benefit from practical insights from experienced industry experts and apply what you have learned directly to current case studies.

Course objectives

Acquire a wide range of skills in the CAS in Digital Marketing and optimise the digital marketing strategies in your company.

  • You will analyse digital marketing strategies comprehensively and evaluate their various aspects – from storytelling to performance measurement.
  • You will use digital marketing tools in a targeted way in your organisation and optimise operational processes.
  • You will understand the opportunities and challenges of artificial intelligence in marketing and use the technology profitably.
  • You will use social media strategically and purposefully

Please visit the German website.

Qualification + Title

Certificate of Advanced Studies (CAS) in Digital Marketing from Bern University of Applied Sciences (12 ECTS credits) 

Lecturers

Our lecturers are proven experts with extensive practical and theoretical knowledge in their subject areas. They have at least a university degree plus many years of experience in higher education. 

Requirements + admission

Do you want to update your digital marketing knowledge? Get the know-how you need.

University degree

You will be admitted to the programme with a degree from a university, university of applied sciences, university of teacher education, Swiss Federal Institute of Technology, or an equivalent foreign university and at least two years of professional experience.

Higher vocational training

If you have a qualification from a higher vocational education institution (Diploma Höhere Fachschule HF, Federal Diploma, Federal Certificate of Proficiency) and several years of professional experience, you will also be admitted to the programme. However, you will be required to attend our Introduction to Academic Study before starting the CAS. Completion of this module is a prerequisite for admission to the CAS.

Exceptions

In exceptional circumstances applicants may still  be admitted. The head of the degree programme will make a decision based upon your application and extenuating circumstances. Please contact us. If you are admitted, you will in any case attend the course «Introduction to Academic Writing» (in German) before the first CAS.

Language skills

Well developed passive English language skills are an advantage.

For all students of our CAS programmes we offer a half-day course Effective Learning. Attendance is recommended and is free of charge for CAS students. At this event, you will learn about the practice-oriented learning style used at universities of applied science.

Organisation + Registration

The programme lasts 18 study days, in six blocks, always on Thursday, Friday and Saturday. The maximum number of participants is 24.

For further information and registration, please visit the German website. 

Documents required for registration

You can register online via registration form. For registration we require following documents (in PDF format, max. 1 MB per document): 

  • Diplomas 

  • Curriculum Vitae 

  • Passport-sized photo (in JPG format) 

Please upload these documents even if you have already submitted them for another application. 

see German website

The registration deadline for the programme is six weeks before it begins. If places are available, later registration is possible. 

CHF 8,500 
 
All compulsory literature, course materials and assessments are included in the price.

The continuing education regulations of the Bern University of Applied Sciences and the implementation regulations for the continuing education regulations apply. The right to make changes is reserved. In case of doubt, the wording of the legal provisions and regulations shall prevail.

Continuing Education Regulations of Bern University of Applied Sciences (WBR) (PDF, 133 KB)
Implementation Provisions for the Continuing Education Regulations WBR in the Business School (PDF, 81 KB)
Implementation Provisions for the Continuing Education Regulations (PDF, 77 KB)
Framework Study Regulations at Bern University of Applied Sciences (PDF, 127 KB)
Regulations on Scientific Integrity at Bern University of Applied Sciences (WissIR) (PDF, 140 KB)
Legal foundations

Advice and information events

Study Counselling

If you have any questions, please don't hesitate to contact us.

Head of the degree programme

Organisation

Information events

In addition to the information events we offer you our personal advice. By telephone or directly online via MS Teams.

Please contact us!

E-mail: weiterbildung.wirtschaft@bfh.ch 
Phone: 031 848 34 02

Location + Facilities

Bern Schwarztorstrasse 48