Content + structure
Portrait
The CAS in Digital Marketing teaches you how to successfully implement digital change in your company. Based on the classic marketing mix, you will expand your knowledge of innovative digital tools and methods.
You will analyse current digital technologies and develop innovative marketing strategies. This part-time course will familiarise you with relevant trends – from optimised website design to the many possible applications of artificial intelligence. Benefit from practical insights from experienced industry experts and apply what you have learned directly to current case studies.
Course objectives
Acquire a wide range of skills in the CAS in Digital Marketing and optimise the digital marketing strategies in your company.
- You will analyse digital marketing strategies comprehensively and evaluate their various aspects – from storytelling to performance measurement.
- You will use digital marketing tools in a targeted way in your organisation and optimise operational processes.
- You will understand the opportunities and challenges of artificial intelligence in marketing and use the technology profitably.
- You will use social media strategically and purposefully