Trade Promotion Event in the frame of 2023 World of Coffee, Athens Greece

Steckbrief

Lead-Departement Hochschule für Agrar-, Forst- und Lebensmittelwissenschaften
Institut HAFL Institut Hugo P. Cecchini
Agronomie
Forschungseinheit Internationale Landwirtschaft und ländliche Entwicklung
Förderorganisation Andere
Laufzeit 12.06.2023 - 16.06.2023
Projektverantwortung Dr. Ingrid Fromm
Projektleitung Dr. Ingrid Fromm
Projektmitarbeitende Dr. Ingrid Fromm
Partner Swisscontact
Schlüsselwörter Access to markets and value chains

Ausgangslage

The objective of the mandate is to organize a 2-day tour of local importers, roasters, and cafes in Switzerland, in the frame of the World of Coffee Expo, with the aim of introducing and promoting positive attributes of specialty coffee micro and larger lots from Honduras to importers, roasters, cuppers, and other attendees.

Vorgehen

The assignment includes the following tasks: - Organize a 2-day tour of local importers, roasteries, and cafes in Switzerland, June 14-16, 2023. - Contact importers, roasters, and cafes to organize the logistics of the coffee roaster tour. - Coordinate Tour - Prepare a follow-up report of visitation sites, with contacts