Structure + Content
The Master in Design focuses on the development of your project, from the initial idea to its implementation.
Portrait
In a world that is becoming more complex and facing more diverse and interconnected challenges, designers with pluralistic approaches are needed: people who can think and act with an open mind, who are not afraid to change what already exists and to involve others in processes of transformation.
The Master Design is one of the first programs in Switzerland that understands design as an interdisciplinary, participatory approach to social transformation. This understanding of design is not primarily about creating solutions that are aesthetically pleasing and purely functional but about promoting sustainable development and social change. It is considered interdisciplinary because it brings together different disciplines and fields of expertise, combining approaches from design, social sciences, economics, technology, and other relevant fields. It aims to challenge existing traditions, paradigms, standards and systems and find new ways of tackling problems and developing alternative approaches. It encourages inclusive cooperation and empathetic dialogue between stakeholders to collectively understand the challenges and work out solutions.
With our expertise in research and evidence-based development in the areas of social design, healthcare design, design entrepreneurship, environmental communication design, knowledge visualisation, design and rhetoric and design history, we support you in grasping the complexity of socially relevant problems. Based on this, we accompany you in the development of business concepts (specialisation “Entrepreneurship”) or research projects (specialisation “Research”). We also encourage you to critically reflect on your position and practice as a designer in society, in building new collaborations, as well as in establishing an appropriate network. With their highly personalised profiles, our graduates take on responsibility in business, science, education and politics, thus opening new fields of work that go far beyond the design of communication, products and experiences.