Prof. Dr. Nadine Gurtner

Gurtner, N., Gurtner, S., & Schaarschmidt, M. (2024). Uncovering the Paradox of Affordable Innovation: The Divergent Effect of Innovativeness on Managers' Attitudes Toward Affordable Innovation. Creativity and Innovation Management, in press.

Gurtner, N., Gurtner, S., Laub, L., Zuber, A. & von Däniken, T. (2024) Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society, Journal of Marketing Theory and Practice, in press. https://doi.org/10.1080/10696679.2024.2361431

Hietschold, N., Segelitz Karsten, A., Reinhardt, R., & Gurtner, S. (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types (Vol. 15, Issue 5). Inderscience Publishers. https://doi.org/10.24451/arbor.20358

Hsueh, J. W.-J., Hietschold, N., Sieger, P., & Voegtlin, C. (2023). Strangers in my home : the 2015 refugee event in Europe and founder social identities of nascent entrepreneurs (Vol. 35, Issues 3–4). Taylor & Francis. https://doi.org/10.24451/arbor.18724

Hietschold, N., Voegtlin, C., Scherer, A. G., & Gehman, J. (2022). Pathways to social value and social change: An integrative review of the social entrepreneurship literature (Vol. 25, Issue 3). Wiley-Blackwell. https://doi.org/10.24451/arbor.18323

Schaarschmidt, M., Walsh, G., Hietschold, N., & Segelitz-Karsten, A. (2022). Affordable innovation rejection attitudes: conceptualisation, scale development, and validation (Vol. 26, Issue 06). World Scientific Publishing Europe. https://doi.org/10.24451/arbor.18322

Hietschold, N., & Voegtlin, C. (2021). Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs (Vol. 13, Issue 3). Taylor & Francis. https://doi.org/10.24451/arbor.14481

Gurtner, S., Hietschold, N., & Reinhardt, R. (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities (Vol. 158). https://doi.org/10.24451/arbor.12011

Reinhardt, R., Hietschold, N., & Gurtner, S. (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers (Vol. 49, Issue 2). https://doi.org/10.24451/arbor.16

Gurtner, S., Hietschold, N., & Vaquero Martín, M. (2017). Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice (Vol. 31, Issue 3). SAGE. https://doi.org/10.24451/arbor.18

Hietschold, N., Reinhardt, R., & Gurtner, S. (2014). Measuring critical success factors of TQM implementation successfully – a systematic literature review (Vol. 52, Issue 21). https://doi.org/10.24451/arbor.21

Hietschold, N., Segelitz-Karsten, A., Gurtner, S., & Reinhardt, R. (2020). Mit Low-End Innovationen die medizinische Versorgung verbessern – Potenziale und Herausforderungen. Springer Gabler. https://doi.org/10.24451/arbor.12261

Hietschold, Nadine (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT In: Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (pp. 39-58). Hoboken, NJ.: John Wiley & Sons, Inc. 10.1002/9781119390299.ch3 <http://dx.doi.org/10.1002/9781119390299.ch3>

Reinhardt, R., Hietschold, N., & Spyridonidis, D. (2015). Adoption and Diffusion of Innovations in Health Care. Springer. https://doi.org/10.24451/arbor.17

Buscher, Udo; Hietschold, Nadine (2011). Ansätze zur Lösung des Single-Row-Maschinenlayout-Problems In: Logistik - gestern, heute, morgen: Festschrift für Richard Vahrenkamp zur Vollendung des 65. Lebensjahres (pp. 181-200). GITO mbH Verlag

Steiner, L., Landolf, M. A., Kissling-Näf, I., & Hietschold, N. (2022). Resilienz durch soziale Innovation: Erfolgsfaktoren und Barrieren von sozialen Innovationen in der Stadtregion Bern (I. Kissling-Näf, J. Schellinger, & K. O. Tokarski, Eds.). Springer Fachmedien Wiesbaden. https://doi.org/10.24451/arbor.17067

Hietschold, Nadine; Hsueh, Josh Wei-Jun; Sieger, Philipp; Voegtlin, Christian (August 2019). The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study In: Academy of Management Proceedings.

Hietschold Nadine, Nadine; Voegtlin, Christian; Scherer, Andreas Georg; Gehman, Joel (August 2019). What We Know and Don’t Know About Social Innovation: A Multi-Level Review and Research Agenda In: Academy of Management Proceedings.

Segelitz-Karsten, Ariane; Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian; Walsh, Gianfranco (August 2019). Attitude towards Low-end and High-end Innovation In: Academy of Management Proceedings.

Hietschold, N., Gurtner, S., & Spanjol, J. (2017). Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations (Vol. 2017, Issue 1). https://doi.org/10.24451/arbor.20

Hietschold, N., Segelitz-Karsten, A., Reinhardt, R. & Gurtner, S. (2022): Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types, European Academy of Management Conference, June 15-17 2022, Winterthur, Switzerland.

Schaarschmidt, Mario; Walsh, Gianfranco; Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (1 January 2021). Why do innovation managers put a premium on premium? Academy of Management Proceedings, 2021(1). Briarcliff Manor, NY: Academy of Management

Schnider, Robin; Hietschold, Nadine; Scherer, Andreas Georg; Voegtlin, Christian (2022). The Effects of Female-Only Competitions on Social Entrepreneurship and Social Innovation Academy of Management Proceedings, 2022(1). 10.5465/AMBPP.2022.17229abstract <http://dx.doi.org/10.5465/AMBPP.2022.17229abstract>

Hietschold, N., Gurtner, S., & Schaarschmidt, M. (2023). Reject! Why innovative managers might choose not to foster affordable innovation – evidence from three countries. 30th International Product Development Management Conference. https://doi.org/10.24451/arbor.19355

Gurtner, Nadine; Gurtner, Sebastian; Spanjol, Jelena (19 September 2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products In: Inspire Innovation Conference & JPIM Research Forum 2023. New Orleans, USA. September 16-19 2023.

Gurtner, N. & Starovicova, B. (2024): Consumers’ value perception of reused furnishings, XXXV ISPIM Innovation Conference, June 9-12 2024, Tallinn, Estland.

Mueller, S., Hietschold, N., Keim, J., & Kissling-Näf, I. (2022). Für mehr Gründerinnen in der Schweiz: Ansatzpunkte zur Verbesserung gründungsrelevanter Rahmenbedingungen. Berner Fachhochschule, Departement Wirtschaft, Institut für Innovation & Strategic Entrepreneurship IISE | Institut für Sustainable Business ISB. https://doi.org/10.24451/arbor.17213

Hietschold, N., & Starovicova, B. (2023). Wiederverwendung in der schweizerischen Bauindustrie: Potentiale, Herausforderungen und Ansatzpunkte. Berner Fachhochschule, Wirtschaft, Institut für Innovation & Strategic Entrepreneurship / Architektur, Holz und Bau, Institut für Werkstoffe und Holztechnologie. https://doi.org/10.24451/arbor.20190

Apolkova, V., Hietschold, N., & Gurtner, S. (2024). Affordable Innovation Rejection Attitudes in Different Countries. Bern University of Applied Sciences, Business School, Institute Innovation & Strategic Entrepreneurship. https://doi.org/10.24451/arbor.21868