Prof. Dr. Nadine Gurtner

Gurtner, N., Gurtner, S., Laub, L., Zuber, A. & von Däniken, T. (2024) Same Same, but Different: Consumers’ Decision-Making Process and Psychological Disempowerment in the Digital Society, Journal of Marketing Theory and Practice, in press. https://doi.org/10.1080/10696679.2024.2361431

Gurtner, Nadine; Segelitz Karsten, Ariane; Reinhardt, Ronny; Gurtner, Sebastian (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators' Engagement in Different Innovation Types International Journal of Entrepreneurial Venturing, 15(5) Inderscience Publishers 10.1504/IJEV.2023.10060061 <http://dx.doi.org/10.1504/IJEV.2023.10060061>

Hsueh, Josh Wei-Jun; Hietschold, Nadine; Sieger, Philipp; Voegtlin, Christian (2023). Strangers in my home : the 2015 refugee event in Europe and founder social identities of nascent entrepreneurs Entrepreneurship & Regional Development An International Journal, 35(3-4), pp. 337-365. Taylor & Francis 10.1080/08985626.2023.2165712 <http://dx.doi.org/10.1080/08985626.2023.2165712>

Hietschold, Nadine; Voegtlin, Christian; Scherer, Andreas Georg; Gehman, Joel (2022). Pathways to social value and social change: An integrative review of the social entrepreneurship literature International Journal of Management Reviews, 25(3), pp. 564-586. Wiley-Blackwell 10.1111/ijmr.12321 <http://dx.doi.org/10.1111/ijmr.12321>

Schaarschmidt, Mario; Walsh, Gianfranco; Hietschold, Nadine; Segelitz-Karsten, Ariane (2022). Affordable innovation rejection attitudes: conceptualisation, scale development, and validation International Journal of Innovation Management, 26(06) World Scientific Publishing Europe 10.1142/S1363919622500463 <http://dx.doi.org/10.1142/S1363919622500463>

Hietschold, Nadine; Voegtlin, Christian (2021). Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs Journal of Social Entrepreneurship, 13(3), pp. 431-452. Taylor & Francis 10.1080/19420676.2021.1880466 <http://dx.doi.org/10.1080/19420676.2021.1880466>

Hietschold Nadine, Nadine; Reinhardt, Ronny; Gurtner, Sebastian (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities Technological Forecasting & Social Change, 158, p. 120177. 10.1016/j.techfore.2020.120177 <http://dx.doi.org/10.1016/j.techfore.2020.120177>

Gurtner, Sebastian; Hietschold, Nadine; Vaquero Martín, María (2017). Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice Health Services Management Research, 31(3), pp. 138-153. SAGE 10.1177/0951484817748157 <http://dx.doi.org/10.1177/0951484817748157>

Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers R&D Management, 49(2), pp. 139-154. 10.1111/radm.12259 <http://dx.doi.org/10.1111/radm.12259>

Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian (2014). Measuring critical success factors of TQM implementation successfully – a systematic literature review International Journal of Production Research, 52(21), pp. 6254-6272. 10.1080/00207543.2014.918288 <http://dx.doi.org/10.1080/00207543.2014.918288>

Steiner, Lukas; Landolf, Marc Alexander; Kissling-Näf, Ingrid; Hietschold, Nadine (2022). Resilienz durch soziale Innovation: Erfolgsfaktoren und Barrieren von sozialen Innovationen in der Stadtregion Bern In: Kissling-Näf, Ingrid; Schellinger, Jochen; Tokarski, Kim Oliver (eds.) Resilienz durch Organisationsentwicklung (pp. 105-119). Wiesbaden: Springer Fachmedien Wiesbaden 10.1007/978-3-658-36022-1_5 <http://dx.doi.org/10.1007/978-3-658-36022-1_5>

Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (2020). Mit Low-End Innovationen die medizinische Versorgung verbessern – Potenziale und Herausforderungen In: Innovationen und Innovations-management im Gesundheitswesen. Technologien, Produkte und Dienstleistungen voranbringen (pp. 59-75). Wiesbaden: Springer Gabler 10.1007/978-3-658-28643-9_4 <http://dx.doi.org/10.1007/978-3-658-28643-9_4>

Hietschold, Nadine (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT In: Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (pp. 39-58). Hoboken, NJ.: John Wiley & Sons, Inc. 10.1002/9781119390299.ch3 <http://dx.doi.org/10.1002/9781119390299.ch3>

Reinhardt, Ronny; Hietschold, Nadine; Spyridonidis, Dimitrios (2015). Adoption and Diffusion of Innovations in Health Care In: Challenges and Opportunities in Health Care Management (pp. 211-221). Cham: Springer 10.1007/978-3-319-12178-9_17 <http://dx.doi.org/10.1007/978-3-319-12178-9_17>

Buscher, Udo; Hietschold, Nadine (2011). Ansätze zur Lösung des Single-Row-Maschinenlayout-Problems In: Logistik - gestern, heute, morgen: Festschrift für Richard Vahrenkamp zur Vollendung des 65. Lebensjahres (pp. 181-200). GITO mbH Verlag

Gurtner, N. & Starovicova, B. (2024): Consumers’ value perception of reused furnishings, XXXV ISPIM Innovation Conference, June 9-12 2024, Tallinn, Estland.

Gurtner, Nadine; Gurtner, Sebastian; Spanjol, Jelena (19 September 2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products In: Inspire Innovation Conference & JPIM Research Forum 2023. New Orleans, USA. September 16-19 2023.

Gurtner, Nadine; Gurtner, Sebastian; Schaarschmidt, Mario (7 June 2023). Reject! Why innovative managers might choose not to foster affordable innovation – evidence from three countries In: 30th International Product Development Management Conference. Lecco, Italy. JUNE 7-9, 2023.

Hietschold, N., Segelitz-Karsten, A., Reinhardt, R. & Gurtner, S. (2022): Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types, European Academy of Management Conference, June 15-17 2022, Winterthur, Switzerland.

Schnider, Robin; Hietschold, Nadine; Scherer, Andreas Georg; Voegtlin, Christian (2022). The Effects of Female-Only Competitions on Social Entrepreneurship and Social Innovation Academy of Management Proceedings, 2022(1). 10.5465/AMBPP.2022.17229abstract <http://dx.doi.org/10.5465/AMBPP.2022.17229abstract>

Schaarschmidt, Mario; Walsh, Gianfranco; Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (1 January 2021). Why do innovation managers put a premium on premium? Academy of Management Proceedings, 2021(1). Briarcliff Manor, NY: Academy of Management

Hietschold, Nadine; Hsueh, Josh Wei-Jun; Sieger, Philipp; Voegtlin, Christian (August 2019). The 2015 European Refugee Event and Founder Social Identities: A Multi-Country and Multi-Level Study In: Academy of Management Proceedings.

Hietschold Nadine, Nadine; Voegtlin, Christian; Scherer, Andreas Georg; Gehman, Joel (August 2019). What We Know and Don’t Know About Social Innovation: A Multi-Level Review and Research Agenda In: Academy of Management Proceedings.

Segelitz-Karsten, Ariane; Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian; Walsh, Gianfranco (August 2019). Attitude towards Low-end and High-end Innovation In: Academy of Management Proceedings.

Hietschold, Nadine; Gurtner, Sebastian; Spanjol, Jelena (2017). Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations Academy of Management Proceedings, 2017(1), p. 16405. 10.5465/ambpp.2017.197 <http://dx.doi.org/10.5465/ambpp.2017.197>

Apolkova, Viktoriia; Gurtner, Nadine; Gurtner, Sebastian (May 2024). Affordable Innovation Rejection Attitudes in Different Countries Bern: Bern University of Applied Sciences, Business School, Institute Innovation & Strategic Entrepreneurship

Gurtner, Nadine; Starovicova, Barbora (September 2023). Wiederverwendung in der schweizerischen Bauindustrie: Potentiale, Herausforderungen und Ansatzpunkte Bern/Biel: Berner Fachhochschule, Wirtschaft, Institut für Innovation & Strategic Entrepreneurship / Architektur, Holz und Bau, Institut für Werkstoffe und Holztechnologie

Müller, Susan; Hietschold, Nadine; Keim, Jan; Kissling-Näf, Ingrid (May 2022). Für mehr Gründerinnen in der Schweiz: Ansatzpunkte zur Verbesserung gründungsrelevanter Rahmenbedingungen Bern: Berner Fachhochschule, Departement Wirtschaft, Institut für Innovation & Strategic Entrepreneurship IISE | Institut für Sustainable Business ISB