Fit2Globalize
The Fit2GlobalizeTM method helps companies to assess the relevant factors associated with the business development in an export market.
Overview
Fit2Globalize™ supports you to
- assess the attractiveness of an export market you are active in
- assess your ability to win in this market- including the assessment of your distribution partner
Go to "Projects" and push the + sign to start a new analysis-project.
Based on your answers you will get four results
- Overview of your assessment of market attractiveness and ability to win
- Comparison of assessment of up to three people
- Positioning of the export market in the "market attractiveness / ability to win" matrix
- SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers
The results of this assessment are used to define improvement projects to be more successful in the export market.
Features
Fit2Globalize™
- is a comprehensive and insightful evaluation tool.
- its 23 questions put all facts and subjects to do international business on the table
- weighted answers are taken into account for the strategy process
- is referring to real sources (IMF, World bank, ...) and provides therefore an objective method for assessment
- gives answers in full words and prevents emotions to influence the results too heavily
- is neutral to use (no business interests)
- provides a detailed description of the criteria and its questions
- can be used to analyze any market / business combination
Market Attractiveness
The questionnaire will lead you through the weighting and evaluation of the following questions.
List of the questions used in Fit2Globalize™- regarding market attractiveness
- How is the expected growth of the economy of the export country?
- How do you asses the political and economic stability of this country?
- How high is the sales volume in the target segment in the target country?
- What is the expected growth rate of the target segment for the next five years?
- How strong is the competitive pressure in the target country?
- How big are the cultural differences between the target country and the home country?
- How easy is it to do business in this country?
- How volatile is the currency exchange rate?
- Other question? Which other factors define for you the attractiveness of the export market?
Ability to win
List of the questions used in Fit2Globalize™ - lead you through the weighting and evaluation of the following questions.
Questions regarding ability to win - concerning the distribution partner
- How do you assess the quality of the marketing actions carried out by the distribution partner?
- How do you assess the sales quality of the distribution partner?
- How do you assess the quality of the after-sales services carried out by the distribution partner?
- How well is the image of the distribution partner rated by the end-customer?
- How is the financial situation of the distribution partner?
- How do you assess the technical know-how and abilities of the distribution partner?
- How strong is the commitment of the distribution partner?
Questions regarding "ability to win" - concerning the exporting company
- How do you assess the quality of the partner management of the exporting company?
- How do you assess the quality of the processes of the exporting company? (parts supply, pre- & after-sales services, problem management,…)
- How do you assess the competitive position of the product in the export market?
- How are our capacities and management attention?
- Other question? Which other factors are important to define your strengths/weaknesses in the export market?
Outputs
Based on your answers you will get four result
-
Overview of your assessment of market attractiveness and ability to win
-
Comparison of assessment of up to three people
-
Positioning of the export market in the "market attractiveness / ability to win" matrix
-
SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers
The results of this assessment are used to define improvement projects to be more successful in the export market.