1. Bern University of Applied Sciences
  2. School of Agricultural, Forest and Food Sciences HAFL
  3. About BFH-HAFL
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Ashley Young

Profile

Ashley Young Wiss. MA Food Business & Marketing

Contact

  • Contact hours Monday
    Tuesday
    Thursday
    Friday afternoon
  • Address Berner Fachhochschule
    School of Agricultural, Forest and Food Sciences HAFL
    Fachbereich Food Science & Management
    Länggasse 85
    3052 Zollikofen

Research

  • Pricing strategies, service failures, consumer perceptions and behaviors

CV

  • 2023 - present Researcher HAFL, BFH
  • 2019 - present Teaching and research graduate assistant and doctoral candidate Chair of Marketing II, University of Fribourg
  • 2018 Student assistant Chair of Marketing II, University of Fribourg
  • 2017 Administrative employee responsible for communication, events, and doctoral studies Departement of Biology, University of Fribourg
  • 2015 - 2016 Credit controller UCC Coffee UK & Ireland, Milton Keynes, UK
  • 2014 Accounting assistant Allegra Group, London, UK
  • 2013 Market researcher Alpro, Birmingham/ London, UK
  • 2013 Market researcher Allegra Publications, New York, UK
  • 2010 - 2011 Cashier Mirgros, Lausanne
  • 2019 - TBD Doctoral studies in economic and social sciences University of Fribourg
  • 2020 -2022 Diploma of Advanced Studies (DAS) in didactics University of Fribourg
  • 2016 - 2018 Master of Arts in business management University of Fribourg
  • 2012 - 2016 Bachelor of Science in international business management Fachhochschule Nordwestschweiz, FHNW
  • 2012 - 2016 Bachelor of Arts in business administration Duale Hochschule Baden-Württemberg, DHBW
  • 2012 -2016 Bachelor (licence) in economics and law University of Haute-Alsace
  • 2012 -2014 DUT techniques de commercialisation (2 year french degree in marketing) University of Haute-Alsace

Publications

  • Bambauer-Sachse. S., & Young, A. (2023, May). Paradoxical fairness perceptions of dynamic pricing sequences. Paper presented at the Academy of Marketing Science Annual Conference, New Orleans, USA.

  • Bambauer-Sachse. S., & Young, A. (2022, May). Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity. Paper presented at the Academy of Marketing Science Annual Conference, Monterey, USA.

  • Bambauer-Sachse. S., & Young, A. (2022, February). Negative consumer reactions to dynamic pricing with personal and external criteria. Paper presented at the American Marketing Association winter conference, online.

  • Bambauer-Sachse. S., & Young, A. (2021, June). Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications. Paper presented at the Academy of Marketing Science Annual Conference, online.

  • Bambauer-Sachse. S., & Young, A. (2020, December). Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing. Paper presented at the Academy of Marketing Science Annual Conference, online.

  • Bambauer-Sachse. S., Renaud-dit-Louis, Y., & Young, A. (2020, December). Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing. Paper presented at the Academy of Marketing Science Annual Conference, online.

Memberships

  • Academy of Marketing Science

Awards

Best paper in the pricing, retailing and personal selling track at the Academy of Marketing Science conference 2022, Monterey, CA
Awarded by the editors of the academic journal Psychology and Marketing

Language skills and intercultural knowledge

  • English - Native or bilingual proficiency
  • French - Native or bilingual proficiency
  • German - Full professional proficiency