1. Bern University of Applied Sciences
  2. School of Agricultural, Forest and Food Sciences HAFL
  3. About BFH-HAFL
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Prof. Dr. Elisa Konya-Baumbach

Profile

Prof. Dr. Elisa Konya-Baumbach Dozentin

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern

Teaching

  • SMM1 Digital Marketing Strategy

  • SMM3 International Marketing Management

  • SMM4 Services Marketing

  • EEMA Entrepreneurial Marketing

  • MINO Marketing & Innovation

  • DANV Data & Innovation

Research

  • Artificial Intelligence

  • Psychology of AI

  • Consumer Psychology & Behavior

  • Innovation Adoption

  • Marketing of Innovations

  • Digital Innovation

CV

  • Currently, Elisa is Professor for Consumer Psychology & Behavior at Bern University of Applied Sciences. Before, she was an Assistant Professor at the University of Mannheim. She held visiting positions at NYU Stern and Cornell University and holds a Ph.D. in Marketing from the University of Mannheim and an M.Sc. in Psychology from the University of Vienna. Elisa's work has appeared in peer-reviewed international journals such as the International Journal of Research in Marketing, Computers in Human Behavior, the Journal of Business Research, and International Marketing Review.
  • Elisa's research focus lies at the intersection of consumer psychology & behavior, marketing of innovations, and digital innovations & technologies. She is particularly interested in consumers' adoption of artificial intelligence, the improvement of human-AI-interactions, and in helping companies to leverage the potential of artificial intelligence.
  • 01/2024 – present Co-Founder & Managing Director humest GmbH
  • 06/2023 – present AI Start-Up Mentor German Entrepreneurship, Start2Group & hessian.AI
  • 02/2023 – present Professor Institute of Marketing & Global Management, Bern University of Applied Sciences
  • 2020 – present Lecturer & Academic Supervisor Mannheim Business School
  • 05/2016 – 08/2023 Assistant Professor Chair of Marketing & Innovation, University of Mannheim
  • 08/2017 – 12/2017 Visiting Research Scholar Marketing Department, Johnson School of Management, Cornell University
  • 09/2014 – 12/2014 Visiting Research Scholar Marketing Department, Stern School of Business, New York University
  • 04/2012 – 04/2016 Research Assistant & Doctoral Candidate Chair of Marketing & Innovation, University of Mannheim
  • 10/2010 – 01/2012 Student Research Assistant Department of Economic Psychology, University of Vienna
  • 04/2016 Dr. rer. pol. (Ph.D.), Marketing & Consumer Behavior University of Mannheim, Germany
  • 03/2012 Master of Science, Psychology, Major: Economic Psychology University of Vienna, Austria

Projects

Publications

Awards