Structure + Content
Portrait
Digital. Strategic. Practical. Our EMBA in digital business not only places a strong focus on the technology of transformation but also gives you a broad economic perspective It will give you what you need to implement digital transformation in whatever organisation you work in.
The course combines the digital aspects of strategy, structure, and culture with management and leadership issues. In combining all these topics, we will examine the digitisation of innovation, marketing, HR, finance, organization etc.
Goals & Competencies
With your new knowledge, you will be able to use digital transformation as an opportunity for your organisation. In transforming your business, you will:
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learn to observe trends and changes in the environment and identify opportunities for innovation and change.
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be able to apply current methods and procedures in innovation and change projects.
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use structural changes of digitalization to realign your organization strategically, culturally and operationally.
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learn to manage and accompany demanding, complex transformation processes and projects.
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be able to rethink the use of data across organizations and use it to inform your change process.
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be able to systematically develop new digital business models and design value-added products and services.
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be able to identify strategic issues arising from digitization.
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develop, validate and anchor digital transformation strategies in the culture of an organisation.
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plan, specify, manage and lead innovation and change projects systematically and successfully.
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structure business processes and logics and identify areas of action to create the conditions for seamless digitisation.
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analyse organisations’ digital competencies.
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recognise opportunities for new organizational concepts and initiate change in your organization.