Jointly with the ETH Zurich Institute for Agricultural Sciences, the Vetsuisse Faculty of the University of Zurich and SUISAG, the HAFL project team is analysing technical production measures as well as factors that influence farmers in their decisions to employ new management practices and breeding techniques. On the basis of these analyses, advisory concepts are being developed that will lead more quickly to sustainability improvements and reduced antibiotic use in pig production. Measures for optimising meat and fat quality are also being developed. The project goal is the exemplary development and establishment of a pork production industry with a focus on reducing negative environmental impacts, cutting back on antibiotic use and producing meat of outstanding quality along the entire value chain.