Prof. Dr. Paul Ammann
Profile
Prof. Dr. Paul Ammann Wissenschaftlicher Mitarbeiter
-
Address
Berner Fachhochschule
School of Engineering and Computer Science
Forschung und Dienstleistung
Höheweg 80
2501 Biel
Activities
Teaching
Degree programmes
International Marketing, Shenzhen Technology University SZTU
International Marketing, Higher School of Economics HSE, Russia
Subjects
International Strategy, International Marketing, International Market Entry,
Research
Focus areas
International Strategy, International Market Entry, International Risk Management
CV
Biography
- Dr. oec HSG Paul Ammann has extensive experience in the field of international B2B business from his work at ABB Transformer Services, IBM Switzerland and Bern University of Applied Sciences. He is head of the research group "International Management".
In addition, he has managed comprehensive consulting projects in the field of international business in various companies, from the project idea to implementation. He is also the author of several publications in various areas of marketing.
He also has extensive experience in marketing education, especially in postgraduate studies at universities of applied sciences. He is a speaker at specialist forums, focusing on services for B2B markets and the use of new communication technologies in marketing.
Professional experience
- Since 2017 Head Research Group International Management Bern University of Applied Sciences
- 1999 - 2017 Head Global Business Development ABB Transformer Services
Education
- 1999 - 2005 Dr. oec. HSG University St. Gallen
Projects
Other projects
Augmented Reality in the services of the swiss machine industry
Artifical Intelligence in the services of the swiss machine industry
Publications
Memberships
Awards
Language skills and intercultural knowledge
Language skills
- German - Native or bilingual proficiency
- English - Full professional proficiency
- French - Limited working proficiency