Prof. Dr. Paul Ammann
Profil
Prof. Dr. Paul Ammann Wissenschaftlicher Mitarbeiter
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Adresse
Berner Fachhochschule
Technique et informatique
Forschung und Dienstleistung
Höheweg 80
2501 Biel
Activités
Enseignement
Filières d'études
International Marketing, Shenzhen Technology University SZTU
International Marketing, Higher School of Economics HSE, Russia
Disciplines
International Strategy, International Marketing, International Market Entry,
Recherche
Dominantes
International Strategy, International Market Entry, International Risk Management
Parcours professionnel
Biographie
- Dr. oec HSG Paul Ammann has extensive experience in the field of international B2B business from his work at ABB Transformer Services, IBM Switzerland and Bern University of Applied Sciences. He is head of the research group "International Management".
In addition, he has managed comprehensive consulting projects in the field of international business in various companies, from the project idea to implementation. He is also the author of several publications in various areas of marketing.
He also has extensive experience in marketing education, especially in postgraduate studies at universities of applied sciences. He is a speaker at specialist forums, focusing on services for B2B markets and the use of new communication technologies in marketing.
Expérience professionnelle
- Since 2017 Head Research Group International Management Bern University of Applied Sciences
- 1999 - 2017 Head Global Business Development ABB Transformer Services
Formation
- 1999 - 2005 Dr. oec. HSG University St. Gallen
Projets
Autres projets
Augmented Reality in the services of the swiss machine industry
Artifical Intelligence in the services of the swiss machine industry
Publications
Affiliations
Distinctions
Connaissances linguistiques et connaissances de pays
Connaissances linguistiques
- Allemand - Locuteur bilingue ou de langue maternelle
- Anglais - Compétence professionelle avancée
- Français - Compétence professionelle limitée