Prof. Dr. Sven Feurer
Profil
Prof. Dr. Sven Feurer Co-Institutsleiter
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Adresse
Berner Fachhochschule
Gestion
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern
Projets
Publications
Ausgewählte referierte Konferenzbeiträge
Ryf, Svenja; Feurer, Sven; von Däniken, Tina (2024). Is a Pink Tax Perceived Less Fair than a Blue Tax? In: 53rd Annual Conference of the European Marketing Academy. Bucharest, Romania. May 26-28, 2024.
Feurer, Sven, Stefan Rose, Jonas Berger, Miriam Fux, Livia Graf, Roman Schaad, Janick Scheidegger, and Fabian Zbinden (2023), Do Service Robots Impair Consumer Fairness Perceptions of a Price Increase? Proceedings of the EMAC Annual Conference, Odense, Denmark (May 23-26).
Roggenkämper, Luisa, Sven Feurer, and Monika C. Schuhmacher (2023). Unlocking Shelf Performance Potential in Stationary Retail Using Artificial Intelligence: Learning from Digital Shelf Twin Data, In: Proceedings of the EMAC Annual Conference, Odense, Denmark (May 23-26).