Ashley Young
Profile
Ashley Young Wiss. MA Food Business & Marketing
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Contact hours
Monday
Tuesday
Thursday
Friday afternoon -
Address
Berner Fachhochschule
School of Agricultural, Forest and Food Sciences HAFL
Fachbereich Food Science & Management
Länggasse 85
3052 Zollikofen
Research
Specialisations
Pricing strategies, service failures, consumer perceptions and behaviors
CV
Professional experience
- 2023 - present Researcher HAFL, BFH
- 2019 - present Teaching and research graduate assistant and doctoral candidate Chair of Marketing II, University of Fribourg
- 2018 Student assistant Chair of Marketing II, University of Fribourg
- 2017 Administrative employee responsible for communication, events, and doctoral studies Departement of Biology, University of Fribourg
- 2015 - 2016 Credit controller UCC Coffee UK & Ireland, Milton Keynes, UK
- 2014 Accounting assistant Allegra Group, London, UK
- 2013 Market researcher Alpro, Birmingham/ London, UK
- 2013 Market researcher Allegra Publications, New York, UK
- 2010 - 2011 Cashier Mirgros, Lausanne
Education
- 2019 - TBD Doctoral studies in economic and social sciences University of Fribourg
- 2020 -2022 Diploma of Advanced Studies (DAS) in didactics University of Fribourg
- 2016 - 2018 Master of Arts in business management University of Fribourg
- 2012 - 2016 Bachelor of Science in international business management Fachhochschule Nordwestschweiz, FHNW
- 2012 - 2016 Bachelor of Arts in business administration Duale Hochschule Baden-Württemberg, DHBW
- 2012 -2016 Bachelor (licence) in economics and law University of Haute-Alsace
- 2012 -2014 DUT techniques de commercialisation (2 year french degree in marketing) University of Haute-Alsace
Publications
Conferences
Bambauer-Sachse. S., & Young, A. (2023, May). Paradoxical fairness perceptions of dynamic pricing sequences. Paper presented at the Academy of Marketing Science Annual Conference, New Orleans, USA.
Bambauer-Sachse. S., & Young, A. (2022, May). Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity. Paper presented at the Academy of Marketing Science Annual Conference, Monterey, USA.
Bambauer-Sachse. S., & Young, A. (2022, February). Negative consumer reactions to dynamic pricing with personal and external criteria. Paper presented at the American Marketing Association winter conference, online.
Bambauer-Sachse. S., & Young, A. (2021, June). Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications. Paper presented at the Academy of Marketing Science Annual Conference, online.
Bambauer-Sachse. S., & Young, A. (2020, December). Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing. Paper presented at the Academy of Marketing Science Annual Conference, online.
Bambauer-Sachse. S., Renaud-dit-Louis, Y., & Young, A. (2020, December). Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing. Paper presented at the Academy of Marketing Science Annual Conference, online.
Memberships
External memberships
Academy of Marketing Science
Awards
AMS Psychology & Marketing Special Award : Pricing, Retailing, Personal Selling Track
Best paper in the pricing, retailing and personal selling track at the Academy of Marketing Science conference 2022, Monterey, CA
Awarded by the editors of the academic journal Psychology and Marketing
Language skills and intercultural knowledge
Language skills
- English - Native or bilingual proficiency
- French - Native or bilingual proficiency
- German - Full professional proficiency