Ongoing Projects
Selection
The Cultural Turn in Swiss Graphic Design from the 1980s to 2020
The project examines the cultural change in Swiss graphic design from the 1980s to 2020. During this time, graphic design no longer saw itself as a purely commercial service for industry and business, but increasingly took on commissions from the cultural sector. As a result, graphic designers began to practice their profession with more creative freedom and see it as a new lifestyle. The research is divided into three phases: the emergence of new values (1980–1992), the development of a discourse (1993–2002) and its national institutionalisation (2003–2020).
Alternative Media Design
Alternative media use their editorial design to communicate the concepts, ideas and values of their publishers. The project examines the design strategies used by the New Right and the New Left social movements and the images they construct and disseminate of themselves and society.