1. Bern University of Applied Sciences
  2. Social Work
  3. Research + Consulting services
  4. Research areas
  5. Institute for Marketing & Global Management
  6. Publications
See table of contents See table of contents

Publications

Rishika, Rishika, Feurer, Sven, Haws, Kelly L. (2021), Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption, Journal of Consumer Research, in press.
Rose, Stefan M., Daniel Wentzel, Christian Hopp & Jermain Kaminski (2020), Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance, Journal of Business Venturing, in press.
Hopp, Christian, Daniel Wentzel & Stefan M. Rose (2020), Chief executive officers' appearance predicts company performance, or does it? A replication study and extension focusing on CEO successions, The Leadership Quarterly, in press
Bill, Fabian, Sven Feurer & Martin Klarmann (2020), Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences, Journal of the Academy of Marketing Science, 48(4), 734-752
Feurer, Sven, Monika C. Schuhmacher & Sabine Kuester (2019), How Pricing Teams Develop Effective Pricing Strategies for New Products, Journal of Product Innovation Management, 36(1), 66-86.
Kuester, Sabine, Sven Feurer, Monika C. Schuhmacher & Dominik Reinartz (2015), Comparing the incomparable? How consumers judge the price fairness of new products, International Journal of Research in Marketing, 32(3), 272-283.
Feurer, Sven & Kelly l. Haws (2022), Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality. Journal of Business Research, 149, 630-639.
Will, Christian, Nico Lehmann, Nora Baumgartner, Sven Feurer, Patrick Jochem & Wolf Fichtner (2022), Consumer understanding and evaluation of carbon-neutral electric vehicle charging services. Applied Energy, 313, 118799.
Pade, Robin & Sven Feurer (2022), The Mitigating Role of Nostalgia for Consumer Price (Un)Fairness Perceptions in Response to Disadvantageous Personalized Pricing. Journal of Business Research, 145, 277-287.
Feurer, Sven, Steve Hoeffler, Min Zhao, & Michal Herzenstein (2021), Consumers’ Response to Really New Products: A Cohesive Synthesis of Current Research and Future Research Directions, International Journal of Innovation Management, 25(8), 2150092.
Liozu, Stephan M., Sven Feurer, Andreas Hinterhuber & Arch Woodside (2021), Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts, Journal of Revenue and Pricing Management, in press.
Klarmann, Martin & Sven Feurer (2018), Control Variables in Marketing Research, Marketing ZFP, 40(2), 26-40.
Layer, Patrick, Sven Feurer & Patrick Jochem (2017), Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences, Energy Policy, 106, 244-254.
Feurer, Sven, Elisa Baumbach & Arch G. Woodside (2016), Applying configurational theory to build a typology of ethnocentric consumers, International Marketing Review, 33(3), 351-375.
Feurer, Sven, Monika C. Schuhmacher & Sabine Kuester (2015), Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition, Marketing ZFP, 37(2), 101-108.

  • Rose, Stefan & Daniel Wentzel (2022), You Better Believe it: The Impact of Social Identity Based Naïve Theories in Reward Based Crowdfunding. Proceedings of the 2022 European Marketing Association Conference (EMAC), Budapest (May 24-27).

  • Feurer, Sven & Alexander Fischer (2021), Proposition of a Pleasurable-Ends Model of Manipulation in Marketing, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Kremer, Patrick & Sven Feurer (2021), The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Pade, Robin and Sven Feurer (2021), Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments, Proceedings of the 2021 European Marketing Association Conference (EMAC), Madrid (May 25-28).
  • Kremer, Patrick, Sven Feurer, Ju-Young Kim and Steve Hoeffler (2020), “Exploring the Negative Role of Consumer Nostalgia for Evaluations of Autonomous Cars, Proceedings of the American Marketing Association Winter Academics Conference 2020, San Diego, CA, USA (February 14-16).
  • Rose, Stefan M. & Daniel Wentzel (2019), Intertemporal Consumption in Reward Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products, Proceedings of the 48th European Marketing Association Conference (EMAC) Hamburg, Germany.
  • Rose, Stefan M. & Daniel Wentzel (2018), Intertemporal Consumption in Reward Based Crowdfunding, 31th European Marketing Association Conference (EMAC) Doctoral’s Colloquium, Glasgow, UK.
  • Rose, Stefan M., Daniel Wentzel, Christian Hopp & Jermain Kaminski (2018). The Influence of Product Maturity and Innovativeness on Consumers’ Perceived Uncertainty in Reward-Based Crowdfunding. Proceedings of the American Marketing Association (AMA) Winter Academic Conference 2018, New Orleans, USA.

Kühn, Richard, Urs Fuhrer, Christian Kühn & Zoé Waldenmeyer (2020), Marketing – Analyse und Strategie, 16. Auflage, Bern: Werdverlag.

Waldenmeyer, Zoé (2018), Sponsoring das grosse Missverständnis, Neue Zürcher Zeitung, 4. Juli.

Waldenmeyer, Zoé (2017), Neuromarketing – Gedankenpolizei lässt grüssen? Neue Zürcher Zeitung, 30. Mai.

Feurer, Sven & Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox, Sales Management Review, 25(1), 10-19.