Prof. Dr. Elisa Konya-Baumbach
Profile
Prof. Dr. Elisa Konya-Baumbach Dozentin
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Address
Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern
Teaching
Subjects
SMM1 Digital Marketing Strategy
SMM3 International Marketing Management
SMM4 Services Marketing
EEMA Entrepreneurial Marketing
MINO Marketing & Innovation
DANV Data & Innovation
Research
Specialisations
Artificial Intelligence
Psychology of AI
Consumer Psychology & Behavior
Innovation Adoption
Marketing of Innovations
Digital Innovation
CV
Biography
- Currently, Elisa is Lecturer & Researcher at Bern University of Applied Sciences. Before, she was an Assistant Professor at the University of Mannheim. She held visiting positions at NYU Stern and Cornell University and holds a Ph.D. in Marketing from the University of Mannheim and an M.Sc. in Psychology from the University of Vienna. Elisa's work has appeared in peer-reviewed international journals such as the International Journal of Research in Marketing, Computers in Human Behavior, the Journal of Business Research, and International Marketing Review.
- Elisa's research focus lies at the intersection of consumer psychology & behavior, marketing of innovations, and digital innovations & technologies. She is particularly interested in consumers' adoption of artificial intelligence, the improvement of human-AI-interactions, and in helping companies to leverage the potential of artificial intelligence.
Professional experience
- 01/2024 – present Co-Founder & Managing Director humest GmbH
- 06/2023 – present AI Start-Up Mentor German Entrepreneurship, Start2Group & hessian.AI
- 02/2023 – present Lecturer & Researcher Institute of Marketing & Global Management, Bern University of Applied Sciences
- 2020 – present Lecturer & Academic Supervisor Mannheim Business School
- 05/2016 – 08/2023 Assistant Professor Chair of Marketing & Innovation, University of Mannheim
- 08/2017 – 12/2017 Visiting Research Scholar Marketing Department, Johnson School of Management, Cornell University
- 09/2014 – 12/2014 Visiting Research Scholar Marketing Department, Stern School of Business, New York University
- 04/2012 – 04/2016 Research Assistant & Doctoral Candidate Chair of Marketing & Innovation, University of Mannheim
- 10/2010 – 01/2012 Student Research Assistant Department of Economic Psychology, University of Vienna
Education
- 04/2016 Dr. rer. pol. (Ph.D.), Marketing & Consumer Behavior University of Mannheim, Germany
- 03/2012 Master of Science, Psychology, Major: Economic Psychology University of Vienna, Austria
