1. Bern University of Applied Sciences
  2. School of Engineering and Computer Science
  3. Continuing education
  4. Digital Marketing
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Digital Marketing

Do you want to take your skills to the next level? Get to know and apply the most important tools of digital marketing in the CAS in Digital Marketing – taught by professionals.

The CAS in Digital Marketing familiarises you with current and practice-relevant digital marketing tools. Do you want to become a digital marketer? Then this CAS is perfect for you:

  • You recognise the challenges of marketing in the digital age and address them with suitable tools.
  • You analyse digital marketing strategies from different perspectives.
  • You are up to date with the latest digital marketing tools and know how to inspire your target group.
  • You use social media in a targeted and effective way to support your marketing strategy.
  • You learn about the influences and challenges of AI and understand how customers react to it.
  • You recognise the numerous opportunities that big data and marketing automation offer your organisation.

For further information and registration, please visit the German website. 

Factsheet

  • Degree/Certificate Certificate of Advanced Studies (CAS)
  • Duration 18 study days
  • Schedule see schedule
  • Application deadline 6 weeks before start, later registration possible if places are available
  • ECTS credits 12 ECTS-Credits
  • Costs CHF 8,500
  • Teaching language German
  • Location Bern, Schwarztorstrasse 48
  • School Business School
  • Next session Please visit the German website for more information

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