Dienstleistung Fit2Globalize

The Fit2GlobalizeTM method helps companies to assess the relevant factors associated with the business development in an export market.

Overview

assess the attractiveness of an export market you are active in
assess your ability to win in this market- including the assessment of your distribution partner

Go to "Projects" and push the + sign to start a new analysis-project.

Overview of your assessment of market attractiveness and ability to win
Comparison of assessment of up to three people
Positioning of the export market in the "market attractiveness / ability to win" matrix
SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers

The results of this assessment are used to define improvement projects to be more successful in the export market.

is a comprehensive and insightful evaluation tool.
its 23 questions put all facts and subjects to do international business on the table
weighted answers are taken into account for the strategy process
is referring to real sources (IMF, World bank, ...) and provides therefore an objective method for assessment
gives answers in full words and prevents emotions to influence the results too heavily
is neutral to use (no business interests)
provides a detailed description of the criteria and its questions
can be used to analyze any market / business combination

The questionnaire will lead you through the weighting and evaluation of the following questions.

How is the expected growth of the economy of the export country?
How do you asses the political and economic stability of this country?
How high is the sales volume in the target segment in the target country?
What is the expected growth rate of the target segment for the next five years?
How strong is the competitive pressure in the target country?
How big are the cultural differences between the target country and the home country?
How easy is it to do business in this country?
How volatile is the currency exchange rate?
Other question? Which other factors define for you the attractiveness of the export market?

List of the questions used in Fit2Globalize™ - lead you through the weighting and evaluation of the following questions.

How do you assess the quality of the marketing actions carried out by the distribution partner?
How do you assess the sales quality of the distribution partner?
How do you assess the quality of the after-sales services carried out by the distribution partner?
How well is the image of the distribution partner rated by the end-customer?
How is the financial situation of the distribution partner?
How do you assess the technical know-how and abilities of the distribution partner?
How strong is the commitment of the distribution partner?

How do you assess the quality of the partner management of the exporting company?
How do you assess the quality of the processes of the exporting company? (parts supply, pre- & after-sales services, problem management,…)
How do you assess the competitive position of the product in the export market?
How are our capacities and management attention?
Other question? Which other factors are important to define your strengths/weaknesses in the export market?

Overview of your assessment of market attractiveness and ability to win
Comparison of assessment of up to three people
Positioning of the export market in the "market attractiveness / ability to win" matrix
SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers

The results of this assessment are used to define improvement projects to be more successful in the export market.