Prof. Dr. Christina Sichtmann
Profile
Prof. Dr. Christina Sichtmann Wissenschaftliche Mitarbeiterin
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Address
Berner Fachhochschule
Business School
Institut Applied Data Science & Finance
Brückenstrasse 73
3005 Bern
Publications
Ausgewählte Publikationen (in FT-50 oder VHB A-Zeitschriften)
Goebel, P./Reuter, C./Pibernik, R./Sichtmann, C./Bals, L. (2018): Purchasing Managers' Willingness to Pay (WTP) for Attributes that Constitute Sustainability, Journal of Operations Management, Vol. 62, 44–58.
Davvetas, V./Sichtmann, C./Diamantopoulos, A. (2015): The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay, International Journal of Research in Marketing, Vol. 32, No. 4, 431–434.
Sichtmann, C./Diamantopoulos, A. (2013): The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin–Extension Fit on Brand Extension Success, Journal of the Academy of Marketing Science, Vol. 41, No. 5, 567–585.