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Prof. Dr. Sven Feurer

Profile

Prof. Dr. Sven Feurer Co-Institutsleiter

Contact

Links

  • Address Berner Fachhochschule
    Business School
    Institut Marketing & Global Management
    Brückenstrasse 73
    3005 Bern
You can find more information on the German profile page.

Research

  • Consumer Behavior

  • Pricing

  • Innovation Management

  • Randomized Experiments

  • Radical Innovations

  • Technology Acceptance and Use

  • Behavioral and Organizational Issues in Pricing

  • Hedonic Consumption

  • Marketing Ethics

CV

  • Sven Feurer studied business administration at the University of Mannheim (Germany) and the University of Umeå (Sweden). He then worked as a doctoral candidate at the Chair of Marketing & Innovation at the University of Mannheim. After receiving his PhD (Dr. rer. pol.), he worked as a post-doctoral researcher at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). During this time, he spent two research semesters at Vanderbilt University's Owen Graduate School of Management. Since January 2021, Sven Feurer is Professor of Marketing at the Bern University of Applied Sciences. He is Co-Head of the Institute Marketing & Global Management.
  • Sven Feurer's research and teaching focuses on the areas of consumer behavior, pricing and innovation management. His research has appeared in such journals as the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and the International Journal of Research in Marketing.
  • since 08/2024 Co-Head of Institute (with Claudine Gaibrois) Bern University of Applied Sciences, Institute Marketing & Global Management
  • 08/2022 - 07/2024 Head of Marketing Group Bern University of Applied Sciences, Institute Marketing & Global Management
  • since 01/2021 Reasearch Professor of Marketing, Bern University of Applied Sciences, Institute Marketing & Global Management
  • 04/2019 - 07/2019 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management
  • 10/2018 - 03/2019 Interim Professor for Service Marketing, Karlsruhe Institute of Technology (KIT)
  • 10/2017 - 03/2018 Interim Professor for Consumer and User Behavior, Karlsruhe Institute of Technology (KIT)
  • 03/2016 - 06/2016 Visiting Researcher, Vanderbilt University; Owen Graduate School of Management
  • 2014 - 2019 Post-Doctoral Researcher in Marketing Karlsruhe Institute of Technology (KIT)
  • 2010 - 2014 Doctoral Student in Marketing University of Mannheim, Chair of Marketing & Innovation
  • 2003 - 2009 Student of Business Administration (Diploma) University of Mannheim

Projects

Publications