Ashley Young

Stratégies de prix, perceptions et comportements des consommateurs

Bambauer-Sachse. S., & Young, A. (2023). Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions. Journal of Service Research, (in press, TBA).

Bambauer-Sachse. S., & Young, A. (2022). Customer Cognitive Appraisals of Differential and Dynamic Pricing. Marketing ZFP, 44 (4), 3-12.

Bambauer-Sachse. S., & Young, A. (2022). Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing: an abstract, in: Pantoja, F., Wu, S. (Eds): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, pp. 51-52.

Bambauer-Sachse, S., Renaud-dit-Louis, Y., & Young, A. (2022): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing: An Abstract, in: Pantoja, F., Wu, S. (Eds): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, pp. 55-56.

Bambauer-Sachse. S., & Young, A. (2022). Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract, in: Alenn, J., Jochims, B., Wu, S. (Eds): Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Prcoeedings of the 2021 Annual Virtual Conference and World Congress, Springer, pp. 9-10.

Bambauer-Sachse. S., & Young, A. (2023, May). Paradoxical fairness perceptions of dynamic pricing sequences. Paper presented at the Academy of Marketing Science Annual Conference, New Orleans, USA.

Bambauer-Sachse. S., & Young, A. (2022, May). Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity. Paper presented at the Academy of Marketing Science Annual Conference, Monterey, USA.

Bambauer-Sachse. S., & Young, A. (2022, February). Negative consumer reactions to dynamic pricing with personal and external criteria. Paper presented at the American Marketing Association winter conference, online.

Bambauer-Sachse. S., & Young, A. (2021, June). Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications. Paper presented at the Academy of Marketing Science Annual Conference, online.

Bambauer-Sachse. S., & Young, A. (2020, December). Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing. Paper presented at the Academy of Marketing Science Annual Conference, online.

Bambauer-Sachse. S., Renaud-dit-Louis, Y., & Young, A. (2020, December). Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing. Paper presented at the Academy of Marketing Science Annual Conference, online.

Academy of Marketing Science